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Top tips for a successful school website

June 16th 2023

In today’s digital age, having a well-designed and informative website is crucial for schools in order to effectively engage with their parents and guardians and wider community. Your school website is your image, your personality, and your values, all in one. Not only does it serve as a valuable resource, it also reflects your values and ethos. To help you establish an outstanding online presence, we’ve compiled a list of top tips that cover various aspects of a school website. 

1. Captivating Homepage 

The homepage is the virtual entrance to your school; it should be easy to read through and navigate, and provide essential information at a glance. We recommend including a welcome message from your headteacher, upcoming events, and quick links to resources like the school calendar, contact information, and news. Make sure the design is clean and user-friendly, allowing visitors to quickly find what they’re looking for. 

2. Consistent Branding 

Your school’s branding should be consistent across all online platforms. Use the official school logo, colours, and fonts to create a sense of identity and professionalism. Clear branding makes you easily recognisable and keeps your online image consistent. 

3. Showcase Student Work and Achievements 

Highlighting student work and achievements is an excellent way to foster pride within the school community. Create dedicated sections or galleries to showcase artwork, projects, and other accomplishments. Regularly update these sections to keep the content fresh and engaging, and consider including testimonials or success stories from former students or parents and guardians to demonstrate your school’s impact. 

4. Stand out with Promo Videos 

Promo videos are a powerful tool for showcasing your school’s unique features and creating a connection with your audience. Producing videos that highlight facilities, extracurricular activities, and interviews with faculty makes your website a more interactive experience. These videos are great to embed on the homepage or share on social media. Did you know we create bespoke promo videos

5. Mobile-Friendly Design and Easy Navigation 

With the increasing use of smartphones and tablets, it’s essential to ensure that your website is mobile-friendly. Optimise your site’s design and layout to adapt to different screen sizes, as well as organising your information under clear categories and using drop-down menus to facilitate navigation. 

Want to know more? 

By implementing these top tips, you can create an informative and engaging online presence that strengthens relationships with your school’s community and attracts prospects. Find out more about our school website design services and book a free consultation with our team if you’d like to redesign your own website! 

How can we help you?

Whether you work in a school or trust of any size, a local authority or a technology provider for education, our friendly team are waiting to hear from you.

We’d love to chat about your goals and how we can support you.